An organisation is not one skill level. It is hundreds of people reading the same dashboards very differently: some who model and query for a living, some who have never questioned a chart, and some quietly running the business from spreadsheets nobody can audit. Left unmapped, that unevenness is invisible, and it is where the risk and the wasted spend live.
Every organisation needs a predetermined distribution of data skills: a broad base of Data Citizens, a working layer of Data Associates, a small cohort of Data Wranglers and a handful of Data Analysts, in the proportions your strategy demands. The four personas are how you define that target, and what every person is measured against.
You know where you need people to get to. What you do not know is where each of them starts. Before any learning commences, a short, low-stakes data skill check places every person in the right persona and on the path to the target, with only the lessons they still need. Here it is, exactly as a learner sees it.

Every persona path runs on Kubicle: high-quality learning built for business teams, an integrated learning support team, and customisation that puts your company’s own narrative and use cases inside the training. Relevant by design, so engagement holds and the return is measurable.
Assessed, placed and trained, the shape of the organisation moves from where it is today to the mix your strategy needs. That is what competing on data actually takes.
Illustrative mix for a 200-person services organisation. Proportions shift as the data program matures.
Bring us your strategy and a slice of your team. We will show you how everyone lands in the right place.