Research in Business
Learning Outcomes
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What’s Included
Introduction to Research in Business
Introduction to Research in Business
Research provides insights essential for competitive decision-making and market positioning. In this introductory lesson, you'll learn the fundamental value of advanced research practices in solving business problems and staying ahead of market trends.
Assessing Market Opportunities
Assessing Market Opportunities
Building on the introduction, this lesson dives into market analysis, beginning with identifying, segmenting, and uncovering gaps in the market. You'll explore how to target market segments and find unaddressed needs that present growth opportunities.
Estimating Market Size
Estimating Market Size
To evaluate business potential, understanding market size is essential. In this lesson, you'll learn to estimate market size through key metrics - Total Addressable Market (TAM), Serviceable Available Market (SAM), and Target Market - and apply top-down and bottom-up approaches for precise estimations.
Understanding Customer Needs
Understanding Customer Needs
Following market sizing, this lesson focuses on analyzing customer needs, motivations, and behaviors. Through customer insights, behavior tracking, and segmentation, you'll learn to align your business offerings more closely with your target audience.
Understanding the Competitive Landscape
Understanding the Competitive Landscape
Competitive analysis enables strategic positioning in a crowded market. In this lesson, you'll explore tools and techniques for researching competitors and benchmarking against industry standards, identifying strengths and opportunities for differentiation.
Strategic Frameworks for Market Positioning
Strategic Frameworks for Market Positioning
In this lesson, you'll explore strategic frameworks, including SWOT analysis and Porter's Five Forces, to assess and strengthen your market position. These frameworks help you interpret internal strengths and market forces to craft resilient business strategies.
Growth Strategies for Market Positioning
Growth Strategies for Market Positioning
With a strategic foundation in place, this lesson introduces growth tools like the BCG growth-share matrix and McKinsey's 9-box matrix. These methods assist in prioritizing investments and positioning products for sustainable growth.
Advanced Data Collection Tools
Advanced Data Collection Tools
Effective research relies on robust data collection. In this lesson, you'll learn to harness advanced tools for quantitative and qualitative data collection, from CRM platforms to social media analytics, ensuring comprehensive, actionable insights.
Data Analysis Techniques in Business Research
Data Analysis Techniques in Business Research
Turning data into strategic insights is vital for effective research. This lesson introduces techniques in both quantitative and qualitative analysis, including backward reasoning to connect data findings with business objectives.
Data Tools for Analysis and Interpretation
Data Tools for Analysis and Interpretation
In this final lesson, you'll explore advanced analytical tools like Excel, Tableau, and Power BI, along with programming options like Python and Alteryx for large-scale data handling. You'll learn to choose the right tools to efficiently analyze and interpret business data.
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