The success of a SaaS company can be considered in terms of customer numbers or revenue. We'll create charts tracking changes in both of these metrics in this lesson.

It's often useful to create a report that viewers, such as managers or clients, can easily interact with to generate insights of interest to them. We'll create a waterfall chart for this purpose in this lesson.

In the next few lessons, we'll analyze the customers of Interslice. In this lesson, we'll analyze past sign-up trends to see when new customers are most likely to sign-up.

For a subscription business, maximizing tenure, or the length of time a customer subscribes for before leaving is critical. In this lesson, we'll analyze the tenure length of customers of Interslice.

Cohort analysis breaks customers up into groups that share a common characteristic and compares these groups to each other. In this lesson, we'll analyze cohorts of customers who signed up in particular months, and compare churn rates for these cohorts.

Average Revenue per User (ARPU) measures how much a customer pays per license. Variations in ARPU can reflect discounts that are offered to larger customers on more expensive plans, which we'll analyze in this lesson.

Interslice wants larger customers to use its more expensive plans. In this lesson, we'll see if this is the case, by creating bins to analyze the number of users in a company.