Internal and External Analysis
Learning Outcomes
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What’s Included
Course Introduction
Course Introduction
We learn about the information hierarchy and the missing step between information and wisdom in the Data Information Knowledge Wisdom pyramid. We also discover the difference between internal and external analysis frameworks.
SWOT Analysis
SWOT Analysis
We learn how to use the SWOT Analysis framework to understand our company's strengths, weaknesses, opportunities and threats.
Four Strategic Postures
Four Strategic Postures
We learn how a company can strategically position itself in a market using the Four Strategic Postures framework.
7S Framework
7S Framework
We learn how misaligned companies can examine seven interconnected factors to return alignment to its organization.
7S Framework in Action
7S Framework in Action
By examining a practical case study, we examine how the 7S Framework can be applied in a business context.
Porter's Five Forces
Porter's Five Forces
We learn about the five forces at play within a market and how to mitigate risk by analyzing them.
Applying Porter's Five Forces
Applying Porter's Five Forces
We explore Porter's Five Forces in action by walking through a practical case study.
Levels of Uncertainty
Levels of Uncertainty
We learn about five different levels of uncertainty than a business can face and what approach is needed for each.
PESTEL Analysis
PESTEL Analysis
We learn about how to examine the macro environment of a market to ensure organizational success.
PESTEL Analysis Case Study
PESTEL Analysis Case Study
Through the use of a practical case study, we explore how PESTEL analysis can be utilized to examine the external conditions affecting business.
MECE Mapping
MECE Mapping
We learn how to use the MECE principle alongside our frameworks to comprehensively mine our data.
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