Telling Stories with Data
Learning Outcomes
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What’s Included
Overview of Data Storytelling
Overview of Data Storytelling
Data storytelling helps you communicate the results of your data analysis in a way that everyone can understand and enjoy. In this lesson, we'll explain what data storytelling is and how it can be useful.
A Storytelling Structure
A Storytelling Structure
The key to developing any story is to understand the right structure to apply. This lesson introduces a 5-step structure that you can use to convert your data analysis into a compelling story.
An Example of a Data Story
An Example of a Data Story
The best way to understand data stories is to see the concept in action. In this lesson, we'll follow the 5 steps we saw in the previous lesson to create a data story for the companies in our case study.
Connecting with Your Audience
Connecting with Your Audience
A successful story needs to understand and connect with its audience. In this lesson, we'll consider how to do this, by looking at how to get people's attention, and then how to retain it by appealing to your audience's emotions.
Developing Your Story
Developing Your Story
In this lesson, we'll continue to consider how to develop an effective data story by learning how to incorporate characters, and learning about the need to develop your story in an iterative way.
Presenting Your Story
Presenting Your Story
Once you have an understanding of what your data story looks like, you need to know how to present it effectively. This lesson looks at various tips for doing this, considering data conventions, the curse of knowledge, and the impact of language.
Engaging with Your Audience
Engaging with Your Audience
Once presenting your data story, you need to make sure you hold the attention of your audience. This lesson will teach you how to do this, but also emphasize how your stories can mislead your audience if you go too far.
Developing a Storytelling Culture
Developing a Storytelling Culture
If you can create a data story successfully, you'll want to embed data storytelling across your organization. This lesson will consider how you can start doing this.
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